Fragrance free is a fashion statement that arose in the
heyday of the Women’s movement! This revolution against perfume was at the
moment when Charlie hit the stores – well everywhere really from the dog to the
movies. Charlie was everywhere.
Why fragrance free? Well some feel that fragrance is full of
bad chemicals. ‘Fragrance gives me headaches’ says one person and another
‘perfume irritates my skin.’ Fair comments and this may happen to some small
part of the population but such does not make perfume a bad thing. Fragrance is
everywhere. In your soap, your toothpaste, your shampoo, your conditioner, your
hairdressing, your deodorant, your polish, your washing-up liquid, your washing
powder, your make-up, your hand cream, your lip salve, your fabric conditioner,
your fly spray, your toilet cleaner, your socks, your everything. Even fragrance-free
things have "odour neutralisers" in them to take away their
intrinsically nasty or unpleasant smells.
Perfume and perfuming has been part of culture and human
life since its beginning. The oldest found perfumery discovered so far by
archaeology is in Cyprus dating back some 4000 years. All classical cultures
from Egypt to Rome were big on perfume. In Europe it was only in the Dark ages
that perfume use declined re-emerging with alcohol and the Crusades. Products
that enhance the feel of skin and the smell of the body have been highly valued
in every culture.
At various time religion has tried to curtail the use of
perfumes with no lasting success. Likewise, today some very ‘Green’ people seem
to think perfume is a luxury we should not afford being a decadence not needed.
However, we must remember that smell is all around us. There
is really no such thing as fragrance free. All nuance of taste, for example,
beyond sour, salt, sweet comes from retro smell. Some people are smell blind to
certain odours and so choice and perception of good and bad is highly
individual. Culture takes a great part of our likes and dislikes. What we are
used to sells best till we get the message! When you apply perfumes apply them
to pulse points such as the folds in the crook of your elbow and back of knees,
wrist, neck and cleavage. Gently rub your wrists to warm them to volatise
the top notes. This helps to diffuse it over your body and clothing.
Apply to the back of knees to allow the perfume to rise.
Consider layering perfumes. Use all the same perfume in
various products. Begin with shower or bath gel and then rub in body
lotion or spray with a matching after bath spray. Finally apply the scent
preferably as perfume or EDP.
Keep bottles tightly stopped, away from direct heat and out
of sunlight.
Try to choose perfumes that suit you, not your friends or
family. Test a perfume in a store and then walk around for a few
minutes. Some perfumes take more like half an hour or an hour to truly
develop. Do not go by the first sniff.
There is a trick being played by some companies working in
the natural or organic field. Regulation requires that the pack is labelled
with Parfum if it contains anything to improve, enhance or fragrance smell. Tis
does not suit consumers who think f perfume only in a bad chemical context. So
these manufacturers often claim they have essential oils (as though they are
something special despite containing many allergens) and perhaps list them
claiming they are calming or antiaging etc.
The problem with this approach is that if they are here as
an active 1. A medicinal claim such as calming is illegal and makes the product
liable to be banned or 2. A Cosmetic product whereby a specific claim such
antiaging from sandalwood has by law to have been tested independently by a
laboratory. Ignorance of the law and a shortage of enforcement officers allows
this malpractice to go on.
A lot of fragrances can be made using entirely natural
materials. At Fragrant Earth, we have our fair share and sell quantities to
good cosmetic companies like Liz Earle or Elemis. Then we have our own products
such as our diffusers and of course our famous Aromatherapy Synergies using
real essential oils (most in the market are a mixture). Aromatherapy to us is a
clinical therapy. However, many psycho or neurological effects can come from
synthetic materials as well as natural.
Natural or synthetic is a consumer choice but even synthetics
generally try to mimic the joys of our natural surroundings. Perfume is a
pleasure and after the other seven arts is itself the 8th Art.
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